Biggest NIL Value Movers This Week in College Football

South Florida wide receiver Mudia Reuben is the biggest riser on termiNIL this week, up 285% to a modeled $1.25 million. Old Dominion backup quarterback Ryan Huff is the biggest single-dollar faller, down 38% to $953,000. Between them sits a pattern worth naming: most of the week's largest swings, in either direction, belong to backup quarterbacks and deep-depth-chart names the model has almost no grading data on yet.

That's not noise. It's what a live valuation model looks like in September, when early snaps and roster data are still filling in behind the players who already have a track record. This post covers the ten-day window from Sept. 7 to Sept. 10, 2026, across the 3,328 players termiNIL revalued in that stretch, with 1,390 newly entering the tracked pool.

Who gained the most NIL value this week?

Five of the week's fifteen biggest gainers carry a performance grade; the rest don't, which is itself the story below.

Reuben (grade A, 94) and Wisloski (grade C+, 74) both carry a performance grade with medium confidence, which is why their gains read as a repricing on real data rather than a placeholder swing. Jackson Forrest (grade A-, 91, high confidence) and Darren Agu (grade B+, 86, high confidence) are the two cleanest gains in the top ten — both linebacker and edge-rusher valuations catching up to strong grades. Jabari Smith is worth a separate note: he carries 178,963 followers, far more than anyone else in this table, and still landed at $693K — a reminder that termiNIL's model does not price social reach on its own.

Which players lost the most value this week?

The decline list skews the same way the gain list does — toward backup quarterbacks with no grade and "none" confidence.

Noah Bull's decline is the sharpest by percentage in either direction this week — down 81% to $51K, with zero tracked social followers and a deep depth-chart slot. Ryan Huff's drop is the largest by dollar movement among decliners, still leaving him valued at $953K as Old Dominion's QB2.

Why are backup quarterbacks swinging so hard?

Look at the position column in both tables: quarterbacks in the QB2-through-QB5 slots dominate the movement in both directions, alongside a handful of WR4/WR5 names. None of them carry a performance grade, and termiNIL marks their confidence as "none." That combination — real dollar exposure from roster and market signals, but no grade to anchor it — is exactly where a repricing model produces the largest percentage swings. It's also why none of these QB-depth names crossed into the seven-figure, no-grade territory that termiNIL's audit flags and excludes from rankings; they're volatile, not implausible.

How much of the market is still low-confidence?

termiNIL prices 14,519 players for a combined market of $3.00B, with a $69,000 median valuation and 501 players above $1 million. Separately, termiNIL's audit currently holds 196 players out of rankings and blog callouts because their pricing looks implausible on its face — a seven-figure valuation with zero snaps, for instance. None of the players named above are on that excluded list; all fifteen gainers and five decliners here carry valuations termiNIL is willing to stand behind, even where confidence is still low.

Check any player's current valuation, grade, and confidence level in the termiNIL terminal, or read how NIL valuations are calculated for the full methodology behind these numbers.

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