College Football's Biggest NIL Value Movers This Week

Baylor quarterback DJ Lagway posted the largest dollar gain in this week's termiNIL snapshot, up 218% to a modeled $3.16 million. Oregon wide receiver Jeremiah McClellan lost the most ground in dollar terms, down 48% to $1.17 million. Both numbers come from the same one-day comparison, Sept. 28 to Sept. 29, 2026, across the 3,909 players termiNIL revalued in that window.

Look past the top line and a pattern shows up twice. Six of this week's largest gainers land within a few points of a 1,145% jump. Six of the largest losers land within a point of 38% down. Different players, different teams, different conferences, the same band twice. That is not six unrelated news events breaking the same week. It is what a tier-based repricing model looks like when depth-chart role and grading confidence move a valuation further than raw performance does.

Who Gained the Most NIL Value This Week?

Nick Marsh (grade B+, high confidence) and Jackson Harris (grade A, high confidence) are the cleanest gains in this table, both established starters whose valuations are catching up to a full season of grading data rather than repricing off a thin sample. Jacobe Hayes, Grayson O'Bara, and Stonka Burnside are the opposite case: each carries a C- grade and "low" confidence, which is why a starting value under $90,000 turned into an 1,100-percent-plus swing once the model had more to work with.

Who Lost the Most NIL Value This Week?

This list is not dominated by unproven players. McClellan (grade A, 96), Preston (grade A-, 93), Dwyer (grade A-, 91), Hawkins (grade A-, 92), and Obiazor (grade A, 95) are all high-confidence, elite-graded players, and all five sit two spots deep on their team's depth chart. Each one lost between 38% and 48% of its value this week despite the grade, which suggests termiNIL's model is applying a depth-chart discount that can outweigh tape quality. Zycarl Lewis Jr. and Antwaun Parham sit at the other extreme, freshmen buried six and twelve spots deep with thin data behind them, and both fell closer to 90%.

Why Do So Many Players Move by the Same Percentage?

Look at the "Change" column in both tables above. Antonio Kite, Tyler Brown, and Jacobe Hayes, three different positions from three different conferences, all landed within half a point of 1,145% up. Dylan Lonergan, Shazz Preston, Jamari Hawkins, and Chiddi Obiazor, a quarterback and three skill-position backups from three separate programs, all landed within a point of 38% down. No single game, injury report, or depth-chart move explains a Big 12 quarterback and a Big Ten defensive end shifting by the same fraction in the same 24 hours. It is a signature of termiNIL's model applying the same adjustment band to every player who shares a role tier and confidence level, worth knowing before reading any one mover as a verdict on that player's week.

How Big Is the College Football NIL Market Right Now?

termiNIL prices 14,068 players for a combined market of $3.16B, with a $103,000 median valuation and 471 players above $1 million. Separately, termiNIL's audit currently holds 223 players out of rankings and blog callouts because their pricing looks implausible on its face, a seven-figure valuation with zero snaps, for instance. None of the players named above are on that excluded list; every mover here carries a valuation termiNIL is willing to stand behind, even where confidence is still developing.

Check any player's current valuation, grade, and confidence level in the termiNIL terminal, or read how NIL valuations are calculated for the full methodology behind these numbers. For last week's snapshot, see the Sept. 24 movers report.

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